April 15, 2010
KraftMaid Cabinetry Launches Education Series on YouTube
Video Tutorials for Designers and Architects Featured on YouTube
MIDDLEFIELD, OHIO – April 15, 2010 – KraftMaid Cabinetry today launched an Education Channel on YouTube to help architects and designers stay current with the latest design technology. The company’s first video offerings are a series of Google SketchUp(TM) screencasts, digital videos explaining how to use Google SketchUp and the collection of more than 1,000 3-D KraftMaid cabinet models in the Google 3D Warehouse.
The series consists of several 90-second videos with tips for a variety of digital design-related topics, such as how to download and install the free version of Google SketchUp, how to access KraftMaid’s catalog of 3-D cabinet models and how advanced users can create stunning client presentations that help sell their kitchen, home or multi-family designs. Igloo Studios, producers of the popular “SketchUp Show” series, created the new screencasts for KraftMaid Cabinetry.
“These video screencasts make it easy for designers to learn and use free and affordable design software from Google, along with KraftMaid’s new 3-D cabinet models,” said Mark Johnson, FAIA, director of sales & marketing education at KraftMaid Cabinetry. “We’re committed to helping the design community leverage our 3-D cabinet collections for design, presentations and the specification process.”
The KraftMaid Education Channel makes the video series easy to access on YouTube and share from a computer, smart phone or even the new Apple(R) iPad(TM). According to Johnson, “Our entire series has been created in high definition, the default setting for videos on the iPad and other popular media devices. This makes the SketchUp demonstrations of the KraftMaid screencasts look stunning, no matter where designers view them. We envision that designers will soon be using tablets like the iPad for their SketchUp projects for client presentations.”
To access the screencasts, visit http://www.youtube.com/MascoCabinetry and view the KraftMaid Education playlist. The video series will debut in the KraftMaid booth, #S1210, during the 2010 Kitchen & Bath Industry Show in Chicago, April 16-18.
About KraftMaid Cabinetry
For more than 40 years, KraftMaid Cabinetry has been one of the nation’s largest manufacturers of semi-custom cabinetry. Today, KraftMaid continues to lead the industry in innovation and design with an extensive product selection, featuring more than 100 trend-in door styles and more than 45 furniture-quality finish options. In 1990, KraftMaid Cabinetry was purchased by Masco Corporation of Taylor, Mich., one of the world’s largest manufacturers of brand-name consumer products for the home and family. KraftMaid(R) is the anchor brand of the Masco Retail Cabinet Group.
All KraftMaid Cabinetry is Environmental Stewardship Program-certified by the Kitchen Cabinet Manufacturers Association. KraftMaid is a member of the U.S. Green Building Council and has earned the ISO 14001:2004 Certification for its sustainable manufacturing processes. KraftMaid cabinetry is available through an extensive distributor and dealer network.
For more information, visit http://www.kraftmaid.com or call 440-632-5333.
“Google” “3D Warehouse”, “Google Earth” and “SketchUp™” are trademarks of Google Inc.